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Bachelor Of International Business In Hotel and Tourism Management

The programme of the Bachelor of International Business in Hotel and Tourism Management has a strong professional focus for students seeking a career in international hospitality and tourism management. Students combine practical courses and management subjects with the development of a personalized business plan in the final year. Qualifications have been designed to deliver an appropriate blend of skills and knowledge in academic disciplines, professional hospitality and tourism management and personal and social development.

Graduates in hotel and tourism management have the potential to commence their career at an intermediate supervisory level, and will possess the analytical and management skills appropriate for progression to a wide range of positions at a more senior level.

Year 1 – Le Bouveret or Lucerne Campus

Food and Beverage Management :

Term 1 (11 Weeks)
Term 2 (11 Weeks)

Internship :

Paid internship in Switzerland or worldwide (4 – 6 months)
César Ritz Colleges Certificate in Hotel and Restaurant Operations

Year 1: Food and Beverage Management

Term 1 (11 weeks)

  • Introduction to Hospitality and Tourism Management
  • Management Information Systems
  • Introduction to Nutrition and Food Science
  • Public Speaking
  • Introduction to Industry Experience
  • Food Service Theory and Practice
  • Language 1

Term 2 (11 weeks)

  • Food Service Studies and Operations
  • Business Writing
  • Wine and Beverage Management
  • Mathematics for Hospitality Business
  • Language 2
  • Internship (4-6 months)

    Practical Experience

Year 2 – Le Bouveret or Lucerne Campus

Rooms Division & Hospitality Business :

Term 3 (11 Weeks)
Term 4 (11 Weeks)
Term 5 (11 Weeks)


Paid internship in Switzerland or worldwide (4 – 6 months)

Year 2:Rooms Division and Hospitality Business

Term 3 (11 weeks)

  • Rooms Division Operations
  • Roots of Contemporary Issues
  • Calculus for Hospitality Business
  • Microeconomics
  • Financial Accounting

Term 4 (11 weeks)

  • Hospitality and Tourism Law
  • The Built Environment
  • Macroeconomics
  • Managerial Accounting
  • Cultural Diversity in Organisations

Term 5 (11 weeks)

  • Statistics
  • International Politics
  • Foodservice Systems and Control
  • Hospitality Business Ethics
  • Food Chemistry

Internship (4-6 months)

Practical Experience

Internship periods of four to six-months are an integral part of the academic programme giving you the opportunity to gain ‘hands-on’ experience in a real-life working environment.

Prior to taking up an internship position, students are well prepared for their first year of studies thanks to the course structure, which focuses on the operational aspect of working life in a hotel: this gives students a practical understanding of how hotels operate at every level.

Students are assisted with all aspects of the interview process, from developing a professional curriculum vitae and cover letter to practising interview skills. An emphasis is placed on languages for first-year students, many of whom will remain in Switzerland for their first internship.

Ultimately, internships will benefit you in a number of ways:

Practising the theoretical skills learned in class

Gaining valuable work experience in the hospitality industry

Providing the opportunity to develop an additional language

The internship office on each campus works diligently to place students in a variety of different establishments from five-star hotel chains to family-owned boutique hotels in Switzerland and across the globe. First internship experiences are generally in the area of food and beverage. Second internships usually take place in the departments of front office, food and beverage, housekeeping, administration or sales and marketing. The culinary students experience the heat of the kitchen during their training.

Students can be found doing their internship in:

Paid Internships In Switzerland
  • City Life
  • Beau Rivage, Geneva (The Leading Hotels of the World)
  • InterContinental, Geneva
  • Lausanne Palace & Spa (The Leading Hotels of the World)
  • Fairmont Le Montreux Palace
  • The Dolder Grand, Zurich (A member of Design Hotels)
  • Hotel Baur au Lac, Zurich (The Leading Hotels of the World)
  • Marriott, Zurich
  • Mövenpick Hotel Zurich-Airport
  • Alpine Experience
  • Hotel Christiania, Gstaad
  • Hotel Alpenrose, Wengen
  • Hotel du Glacier, Saas-Fee
  • Grand Hotel Zermatterhof, Zermatt (Swiss Deluxe Hotels)
  • The Kempinski Grand Hotel des Bains, St. Moritz
Worldwide Internships
  • Ritz Paris
  • The Dorchester, London
  • The Lowell, New York (The Leading Hotels of the World)
  • LesConcierges, San Francisco
  • Sandals luxury resorts, Caribbean Islands
  • Cape Grace boutique hotel, Cape Town (The Leading Hotels of the World)
  • Armani Hotel, Dubai
  • Conrad Maldives (part of Hilton’s hotel brands)
  • Anantara luxury hotels, resorts and spas, Thailand
  • Raffles Singapore
  • Pangu 7 Star Hotel, Beijing

Students completing an internship in Switzerland receive a minimum gross monthly salary of CHF 2,172.–. International internship salaries vary depending on the conditions in each country.

Year 3 – Brig Campus

International Business, Business Plan & Specialisations

Term 6 (11 Weeks)
Swiss Higher Diploma in Hotel & Tourism Management
Term 7 (11 Weeks)
César Ritz Colleges Bachelor of International Business in Hotel & Tourism Management
Term 8 (11 Weeks)
Washington State University Bachelor of Arts in Hospitality & Business Management

Year 3: International Business, Business Plan and Electives

A wide choice of electives allows students to concentrate on a particular field of interest. The course emphasises on managerial and strategic knowledge along with business aspects and research techniques.

Students graduate with a Swiss Bachelor of International Business in Hotel and Tourism Management and an American Bachelor of Arts in Hospitality Business Management from Washington State University (USA).

Term 6 (11 weeks)

  • Principles of Management
  • Financial Management
  • Hospitality Marketing
  • Tourism in a Global Perspective
  • Business Planning Project 1
  • Qualification: Swiss Higher Diploma

Swiss Higher Diploma in Hotel and Tourism Management

Term 7 (11 weeks)

  • Career Management
  • Human Resource Management
  • Operational Analysis
  • Service Operations Management
  • Elective
  • Business Planning Project 2

Term 8 (11 weeks)

  • Economics and Public Policy
  • Social Psychology of Hospitality
  • Hospitality Leadership and Organisational Behaviour
  • Strategic Hospitality Management: Case Studies and Research
  • Elective
  • Business Planning Project 3

International Business:

International Business
Global E-Commerce
Revenue Management
Marketing Strategy and Development
Destination Marketing

Business Start-Up:

Entrepreneurship: Starting your Own Business
The Art of Business Negotiation

Culinary Trends in partnership with the Culinary Arts Academy Switzerland:

Food Media
Culinary Trends and Gastronomy
Advanced Wine and Beverage Management

Tourism and Sustainability Management:

Contemporary Issues in International Tourism
Sustainable Tourism Ventures
Strategic Tourism Management
Electives may vary each term and are subject to availability.

G.Patrick Gruhn

Tim Daum